From Russia to Big apple: A novel Founder’s Journey
Mariya Nurislamova emigrated to New York from Perm, Russia. Her fascination with fragrance began early — she recollects that, within the Soviet Union, her spouse and children’s limited scent selections manufactured the first encounter with a French perfume really feel like a "surreal, decadent" minute that ignited her vision for combining scent with freedom and discovery
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Armed which has a B.S. in Mathematics and Computer Science from Perm Point out Specialized University plus a BBA in Promoting Administration from Baruch Higher education (Zicklin College of Business enterprise), she blended analytical pondering with Inventive business enterprise tactic
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Serial Entrepreneurship & Constructing Scentbird
Before founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and advertising and marketing company, and Missionelle, a women-focused on line Market. She also co-designed Beta Week, a networking conference for tech entrepreneurs
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The Delivery and Rise of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya introduced Scentbird in early 2013, reworking perfume discovery that has a subscription design that offers people a 30-day sample of luxurious and niche fragrances for around $fifteen per month
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In 2018, Scentbird lifted a Collection A spherical of $eighteen.6 million, led by Goodwater Funds and supported by Y Combinator and Other individuals. At the moment, the company had grown from just 400 to above 250,000 subscribers and experienced expanded its products line to include far more personal care and residential fragrance offerings
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Growth, Rebrand, and Innovation
Under Mariya’s leadership, Scentbird has ongoing to evolve. In 2022, the brand name underwent An important rebrand — unveiling a modern, modern id, increasing its collection to include candles, launching eco-acutely aware strains like Sanctuary in aid of endangered species, and broadening its Global access, together with Canadian growth
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The business now provides over 600 designer and specialized niche fragrances, and strategic initiatives like a collaboration with Saks allow subscribers to invest in total-size bottles right via a co-branded practical experience
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Local community-Driven Engagement and Recognition
Scentbird’s initially-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s eyesight for Mixing custom with modern day digital engagement. The awards highlighted purchaser trends as a result of details-educated types like Fragrance Influencer in the Yr, Mounting Star, and Best New Start, and arrived at a huge selection of hundreds globally through live streaming
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Entrepreneurial Perspective & Funding Insights
Mariya has spoken candidly with mariya nurislamova regard to the worries of early fundraising. She explained bootstrapping Scentbird for virtually a yr before securing $40,000 in the Business people Roundtable Accelerator in NYC, which paved the way in which for your $a hundred,000 angel expense immediately after Scentbird commenced attaining traction
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Ventures Over and above Fragrance
Her entrepreneurial spirit extends into various brand names. Besides Scentbird, Mariya co-Started:
Deck of Scarlet (2016): a customizable makeup subscription company.
Confessions of a Rebel, Goodhabit, and Sanctuary: manufacturers beneath the Scentbird umbrella specializing in crowdsourced fragrance, blue-light-weight skincare, and conservation-focused fragrance, respectively
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She also serves as CEO of Drift, an automobile-freshener subscription provider obtained in 2022, demonstrating her know-how in scaling e-commerce and membership models throughout verticals
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Controversy & Brand Separation
Though Mariya is celebrated for her business acumen, she has also drawn scrutiny for her spiritual and esoteric written content—covering topics like meditation, chakras, and alternate truth theories—which some prospects uncovered controversial. She maintains that her personal beliefs continue being independent from Scentbird’s functions
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Legacy & Leadership
Mariya’s Management has transformed Scentbird from a distinct segment startup into Among the most revolutionary fragrance subscription solutions. As a result of her facts-pushed, consumer-centric technique, she has made luxury fragrance exploration accessible, customized, and sustainable.